Michelle Bellard
Pokémon Go is a free-to-play location-based augmented reality mobile game developed by Niantic and published by The Pokémon Company as part of the Pokémon franchise. It was released worldwide this past week.
The game has exploded in use. 6% of all US based Android users are playing Pokémon Go. That’s users than Netflix!
Pokémon Go has become a global phenomenon. The game allows players to search for, capture, and train Pokémon characters around their environment thanks to a technology known as augmented reality, which displays graphical characters (in this case, Pokémons) over the real world captured via the device’s camera.
As a promotion, this survey site decided to give away Pokecoins. The resulting rush of enthusiastic Pokémon Go crashed the servers. The site is back online.
Will the Pokémon Go craze be short lived or last for a while? We think this is just the beginning!
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