It seems so simple in regards to the rules about clothing in Wimbledon: stick to mostly white. But such a mandate that is straightforward gets people in a tizzy. Only how do they infuse designs or color into ensembles without drawing the ire of Wimbledon notoriously picky style police? This offering for female professionals from Nike is creating lots of noise and without arguably its best profile female tennis player, Maria Sharapova. Perhaps Nike intended it like that. You know the saying: any publicity is good. With the NikeCourt Premier Slam, color is not the problem. Instead, comparisons are drawn by the dress to a short, flimsy bit of nightwear.
Already leaving little to the creative thinking, a gust of wind, and the weather forecast calls for 30 miles per hour gusts Saturday and Friday, could make the uniform even more revealing. After players had been compelled to change the dress themselves during Wimbledon qualifying a week ago in nearby Roehampton, Czech Lucie Hradecka wore tights, and Britain’s Katie Boulter tied a knot around her midsection, the UK’s Daily Mail documented that Nike had remembered the ensembles following criticisms. The paper said an e-mail had been sent by Nike to representatives and players that read: We need to make a little change in your dresses at Wimbledon rules.
Could you please bring them by the Nike Wimbledon house.”. Although it acknowledged changes were needed Nike, in an e-mail sent to CNN, denied altering the clothing. The merchandise will not be altered, and products are regularly customized by us and make alterations for athletes as they compete, said Nike representative. We work closely with our athletes to supply them with merchandise that can help them perform and feel their best on the court.”. Repairs to the dress that have featured throughout the tournament contain closed sides so they’re less revealing. But it is all a matter of taste.
The 2014 Wimbledon finalist Eugenie Bouchard, among the most marketable players in the sport despite a downturn last year, is happily donning the equipment. I enjoy it; Bouchard told reporters. I cannot comment on anyone else’s view about them. Nike comes up with a few trendy, modern layouts. And it is undoubtedly short, but that is how I enjoy my dresses, so I am good with it.”. The 2015 Australian Open semifinalist in the same youthful age group as a Canadian, Madison Keys, selected a Nike ensemble all year she continues to be wearing, but in white: A skirt and tank top.
It had been going to be a simple transition; Keys told reporters. I have not played in a dress for many years.